Shop Talk

SEMA 2014

This was my first trip to SEMA. and the easiest way to summarize the experience for a first timer, would be a quote I saw on a billboard at the show, “If its not here, it’s not happening in the Automotive Industry.”  Man is that a true statement!

Once you get past the mere size of the Las Vegas Convention Center, the 60,000 onlookers pouring in and out of the show, the marching band playing outside and be able to focus alongside the wonderful noise of cars doing burnouts on the test track next door (more expensive than I could even dream about)…THEN you may be able to focus your attention on what I believe SEMA is all about. EVERYTHING that is the Automotive Aftermarket.

The old Vegas saying doesn’t exactly hold true for this show. Everything that happens at SEMA, doesn’t stay at SEMA. The show is filled with opportunities to grow your business, develop new partnerships and think outside the box for innovative new ideas and concepts that can have a positive impact on your bottom line.

This was Vital Media’s first trip to SEMA. We had on display our digital menu board (Menu Plus), which is designed to influence consumer behavior at the point of purchase while promoting the products and services our dealers offer (shameless plug). Given the overwhelming production that is SEMA and it being our first time there, one may think a new company may have difficulty finding our place, but we fit right in.  

SEMA provides the opportunity to make connections with other companies that can give them the tools to run more efficiently, be more productive, increase profitability and take their business to the next level. Vendors on hand included everything from SEO, packaging, workforce efficiency, new products in the industry, signage, tires, wheels and everything in between.

I’ve been to Vegas several times in my life and I am always in awe of what this place has to offer. Never did I expect to come away with so much industry knowledge and experience packed into a 4 day event. As I mentioned this was Vital Media’s first trip to SEMA, but I can promise you, it will not be our last! I can’t wait to come back next year when we’ll no longer be greenhorns and be able to share a new chapter of the innovation that Vital Media has to offer the Automotive Aftermarket. Stay tuned for the ensuing awesomeness. 

Kevin Keziah (2 Posts)

Kevin is Charlotte native, graduated from Appalachian State University with a degree in Information Systems. He's happily married with 2 kids and an avid sports fan for his Panthers, Tarheels, Braves & Hornets. He's been with Vital Media since 2008 & passionate about empowering independent dealers to succeed.


  1. December 4, 2014


    It was great to meet you in person! I hope that you can work on the project we talked about for our outdoor LED sign!


    Stacey Hutson
    Coffey Tire & Brake, Inc.

      December 15, 2014

      Thank you for reaching out Stacey! Kevin will be in touch soon!

      Leslie Guertin
      Inbound Marketing Planner

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