Shop Talk

I’m Dreaming of a White Tire

With December will likely be snowfall. And sooner or later, everyone will be hoping for a white Christmas. So what does the color white have to do with an automotive Newsletter?

Automobile tires used to be white!
Yes, really.

Originally rubber tires were white, which is the natural color of rubber. In the early 1900s, Binney & Smith began selling their carbon black chemicals to Goodrich Tire Company, as it was found that the use of carbon black in rubber manufacturing significantly increased certain desirable qualities for rubber meant to be turned into tires. Interestingly, Binney & Smith would later switch to making school products and eventually, re-name their company after their most popular product, Crayola Crayons. (Source)

So now you know! And this holiday season when the ground turns white, remember the history of the tire.

Vital Media wishes you a Merry White Christmas! 

Douglas Webb (2 Posts)

Visual Content Director


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