April 2015

Improving the Lives of Others

Want to know how to be a leader in your community? Give back to it!

“When you stop giving and offering something to the rest of the world, it’s time to turn out the lights.”  George Burns

In my position as “Relationship Specialist” at Vital Media, I love the conversations I have with our customers. Especially when I find out what     they are doing in their corner of the world to improve the lives of others. This information usually comes about because when discussing what to put in   their phone or digital messages, they mention a community event that they   are a part of and want to support and promote through messaging.

I’m telling you, at times my heart swells and I have tears forming right behind my eyes as I hear what you do to come to the aid of others. Charitable giving is close to my heart. Several years ago while our children were young, my husband lost his job and we were without insurance. While doing home repairs he had an accident that put him the hospital and put us thousands of dollars in debt, at a time when we were without income. I had double the stress, worrying about my recuperating husband and concerns about how to pay our bills. Due to the generosity of many, many people our hospital bills were covered, our mortgage was paid, food was on our table and our   children barely knew the difference. I will be forever grateful for how they reached out and helped.

Today we want to spotlight Gary Michaels and team at Tires, Tires, Tires, of Sioux City, Iowa, and Sioux Falls, South Dakota.

“The test of a civilization is in the way that it cares for its helpless members.” Pearl S. Buck.

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Spirit of Volunteerism Award


I met Gary at a trade show in Orlando, and it just warmed my heart as he told me about some of his company’s charitable contributions. Tires, Tires, Tires  is owned by brothers Dan and Dale Nothdurft, and their entire crew gets involved.

The Wheels to Work program is a project to provide vehicles for single parents in the Sioux Empire who can’t afford them.


They have contributed heavily to the Angel Cars/Wheels for Work program, providing labor and parts for donated cars with clear titles. Gary told me that his heart goes out especially to the women and their children who have left   an abusive relationship with literally nothing but what they can carry. To be able to provide these families with transportation is generally received with tears of gratitude.

When a tornado packing winds of between 135 and 165 mph ripped through the small town of Mapleton, Iowa, destroying or damaging 60% of its structures on an April night in 2011, Dan Nothdurft and Mr. Michaels made arrangements to prepare, deliver and serve more than 600 pounds of   smoked pork to victims of the twister and volunteers who were on site to help during the cleanup.

Tires, Tires, Tires has also organized many other ways to help the families of soldiers through fund drives and care packages coordinated by Siouxland Soldiers.

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KSUX’s Ronnie Lee here to Support Siouxland Soldiers.


The company has donated tires and services, such as oil changes and alignments, to help raise funds for the American Heart Association, National Kidney Foundation, Sioux Falls YWCA, churches, service groups like the South Sioux Kiwanis Club and Make-A-Wish South Dakota.

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Tires Tires Tires was part of the YWCA’s Tribute to Women


I asked the question, “How do you start?”

“Set a budget. Figure it out at the beginning of the year,” Michaels said. “Decide on a community activity. Look for community partners who have a mission that you believe in. It doesn’t matter how big or small the activity is…just commit to it.”

Michaels also said the key to honest community giving is that you don’t think about what you get in return.

“Don’t think about whether you’re going to get paid back,” he said. “Do it because you believe in it. When you do that, you’ll get paid back in blessings that you’ll never even begin to realize in your lifetime.”

Dan Nothdurft agreed. “We weren’t supporting our communities because we wanted the (Humanitarian) award. Each day we just want the chance to let others know how tire dealers can go into their community and make a true difference, think outside the box and become passionate about it.”

“While we do our good works let us not forget that the real solution lies in a world where charity will have become unnecessary.” Chinua Achebe

Additional sources:
http://www.tires3.com  (This is the dealer’s website where you can learn more.)
http://www.tires3.com/Family-Car-Care-Center/Community/
http://www.tirebusiness.com/article/20121105/ISSUE/311059988&template=printart
http://www.tirebusiness.com/article/20121102/NEWS/121109963/tire-dealer

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